Media 2.0 Strategic Maxims

From Bubblegeneration we get what I am calling the Media 2.0 maxims. 1) Network economies dominate search. 2) Viral economies dominate microcontent/communities. 3) Distributed economies dominate personalization/microchunking. The point is that if you can put all three together, you realize a *huge* scale advantage, because you’re realizing nonlinear returns to scale along all three dimensions.

What Is Web 2.0 ?

O’Reilly talks about What Is Web 2.0, including these Web 2.0 Design Patterns 1 The Long Tail Small sites make up the bulk of the internet’s content; narrow niches make up the bulk of internet’s the possible applications. Therefore: Leverage customer-self service and algorithmic data management to reach out to the entire web, to the [...]