Jeff Random

musings and metatheory

Personalized Social Search

One of my friends takes great joy in tormenting Google cheerleaders. He likes to say things like “I’m going to use Yahoo, it’s the best search engine”, or “I’m going to Yahoo for it, that way I will actually find it”. When he wants to find something Y! is the first place that he goes.

What makes this funy is that he makes a good part of his living through “creative search engine marketing” and is generally much more able to game Yahoo than Google.

But now it looks like a lot more people may be thinking his way. Yahoo has launched personalized social search.

Save to My Web is a simple, sociable button you can add to any and every page of your blog or website. Users click to save your content and add it directly to their stored pages on My Web 2.0. From there, the page is easy to retrieve, and easy to share with others. …

By distributing the tagging/microchunking of content to it’s users, Yahoo goes from search & communities (Y! groups) to search + communities + reconstructor. This could be the missing piece for the Yahoo triple play, a la Media 2.0 Strategic Maxims.

via John Battelle’s Searchblog

Published by r8ndom, on October 30th, 2005 at 6:17 am. Filled under: Personalized Content,Posts,Search,Search Engines4 Comments

Ends vs Means

Ends vs Means

Mature people who actually care about the world don’t ponder the question “do the ends justify the means,” because they know that there IS no end.

From Decemberist via tecznotes

Published by r8ndom, on October 22nd, 2005 at 12:31 am. Filled under: Metatheory,PostsNo Comments

Media 2.0 Strategic Maxims

From Bubblegeneration we get what I am calling the Media 2.0 maxims.

1) Network economies dominate search.

2) Viral economies dominate microcontent/communities.

3) Distributed economies dominate personalization/microchunking.

The point is that if you can put all three together, you realize a *huge* scale advantage, because you’re realizing nonlinear returns to scale along all three dimensions.

Published by r8ndom, on October 18th, 2005 at 1:15 am. Filled under: Media 2.0,Media Economics,Metatheory,New Media,Posts1 Comment

Yahoo to launch its own billing solution?

via i-mode Business Strategy: Yahoo to launch it’s own billing solution for mobile content in Japan. It means they can now provide full access, content and billing to end users independently from carriers

Published by r8ndom, on October 15th, 2005 at 1:48 am. Filled under: Mobile,Posts,Search Engines5 Comments

What Is Web 2.0 ?

O’Reilly talks about What Is Web 2.0, including these Web 2.0 Design Patterns

1 The Long Tail
Small sites make up the bulk of the internet’s content; narrow niches make up the bulk of internet’s the possible applications. Therefore: Leverage customer-self service and algorithmic data management to reach out to the entire web, to the edges and not just the center, to the long tail and not just the head.

2 Data is the Next Intel Inside
Applications are increasingly data-driven. Therefore: For competitive advantage, seek to own a unique, hard-to-recreate source of data.

3 Users Add Value
The key to competitive advantage in internet applications is the extent to which users add their own data to that which you provide. Therefore: Don’t restrict your “architecture of participation” to software development. Involve your users both implicitly and explicitly in adding value to your application.

4) Network Effects by Default
Only a small percentage of users will go to the trouble of adding value to your application. Therefore: Set inclusive defaults for aggregating user data as a side-effect of their use of the application.

5 Some Rights Reserved.
Intellectual property protection limits re-use and prevents experimentation. Therefore: When benefits come from collective adoption, not private restriction, make sure that barriers to adoption are low. Follow existing standards, and use licenses with as few restrictions as possible. Design for “hackability” and “remixability.”

6 The Perpetual Beta
When devices and programs are connected to the internet, applications are no longer software artifacts, they are ongoing services. Therefore: Don’t package up new features into monolithic releases, but instead add them on a regular basis as part of the normal user experience. Engage your users as real-time testers, and instrument the service so that you know how people use the new features.

7 Cooperate, Don’t Control
Web 2.0 applications are built of a network of cooperating data services. Therefore: Offer web services interfaces and content syndication, and re-use the data services of others. Support lightweight programming models that allow for loosely-coupled systems.

8 Software Above the Level of a Single Device
The PC is no longer the only access device for internet applications, and applications that are limited to a single device are less valuable than those that are connected. Therefore: Design your application from the get-go to integrate services across handheld devices, PCs, and internet servers.

Published by r8ndom, on October 9th, 2005 at 5:53 am. Filled under: Media 2.0,New Media,Posts4 Comments

Search Engine Ranking Factors

SEOmoz | Search Engine Ranking Factors

Here is a list of factors in SERPs, aggregated & weighted by a very respectable group of SEOs. Excellent reference for SEO.

Published by r8ndom, on October 7th, 2005 at 11:35 am. Filled under: SEO - Search Engine Optimization,Search,Search EnginesNo Comments