Kottke make a great case for the web as the next operating system here Compared to “standalone” Web apps and desktop apps, applications developed for this hypothetical platform have some powerful advantages. Because they run in a Web browser, these applications are cross platform (assuming that whoever develops such a system develops the local Web [...]
Who wants to own content?
Distribution is not king.
Content is not king.
Conversation is the kingdom.
The war is over and the army that wasn’t even fighting — the army of all of us, the ones who weren’t in charge, the ones without the arms — won. The big guys who owned the big guns still don’t know it. But they lost.
In our media 2.0, web 2.0, post-media, post-scarcity, small-is-the-new-big, open-source, gift-economy world of the empowered and connected individual, the value is no longer in maintaining an exclusive hold on things. The value is no longer in owning content or distribution.
The value is in relationships. The value is in trust.
Information wants to be free while trust wants to be earned. We pay attention to those that we trust. Trust
in network environments
The need for a
cognitive model of trust
The socio-cognitive
model of trust
The beliefs of
trust: what X thinks about Y
The
“Motivation belief” of trust
Yin-yang trust
Internal
and external trust
The sources of
trust
Trust and
irrationality
Degrees of trust
Trust and risk
Trust and
delegation
Trust and control
Trust and
adjustable autonomy
The dynamics of
trust
Trust and
experiences
Trust elicits
trust
Trust
atmosphere
Trust as a three
parties relationship: contracts and authorities
Trust as a
communicative act
Trust as a fuzzy
network
Trust in
contract nets
Trust, security
and technology
Trust and
technical knowledge
Trust and
knowledge management
This article reports a study of 1,000 adults carried out by Intel and finds “nearly one in five people admitted to being unreliable about timekeeping because they had the “safety net” of a mobile.Three quarters said mobiles had made them more “flexible” when meeting friends – allowing them to arrange or cancel social gatherings at the last minute.Many said that text messaging and e-mails let them be in contact with more people and “manage” their relationships more easily,while one in five said it had improved their confidence about approaching the opposite sex for dates”.
I’m running late because of my phone
For a few years now, my social circle has used the expression
“If you don’t have a phone you aren’t a person”
Without the flexibility that near instant communication brings you need to block out specific times & ensuring nothing changes en route for every meeting. This raises the ‘cost’ of making plans to an unacceptable level.
“Why DRM Will Kill Mobile Music – Now, how this all affects mobile is that there will be a huge tide of MP3 players from a number of different vendors coming into the market, in the form of music-enabled phones. So what’s going to happen when you’ve got all these different phones being billed by [...]
Understanding of the Long Tail is not required in order to benefit from it. “millions of niche markets at the shallow end of the bitstream.” – Chris Anderson is the way the online adult entertainment industry has been evolving before the ideas ever hit mass consciousness.
Paysites have gone from from mega sites, to niche sites, to micro-niches, and even the membership model has been evolving. Many adult webmasters find themselves now functioning as filters using everything from porn blogs to Niche TGPs, review sites even Yahoo groups and the like to generate traffic.
It may not always be apparent right away which of your projects will have the best ROI over the long haul. The Long Tail is very useful as a building block concept for analysis of the market & choosing the best strategies for current conditions. By understanding the concept of the Long Tail, then you have another tool to use in looking at the expected value of your projects.
Do yourself a favor. Close the door, turn on your speakers and devote seven minutes to watching this flash movie .
When I first came across this about a year ago it blew my mind. It’s a tiny bit dated, but still incredible. Go ahead, watch it now! (then read the rest of this post)
While I think some of the specifics are unlikely (or even silly) the examples of the New Media Economics and business models are brilliant. The personalized content meme is definitely out there.
Today at SEO Blackhat I saw a very interesting question tied to the Googlezon idea.
“Who is really pioneering the computer generated content, the rewording and content scraping technology of the Web?
http://seoblackhat.com/2005/07/28/seo-black-hat-enabling-googlezon-and-the-greater-good/”>SEO Black Hats.”
Search engine spam technology keeps improving, so search engines keep evolving. The best SE spammers are the ones who provide as close to EXACTLY what the search engine is looking for as possible. The best search engine is the one that finds as close to EXACTLY what the user is looking for as possible. Therefore as search engines improve, SE spammers will have to evolve as well to deliver EXACTLY what the user is looking for, transforming them from a hated nuisance to a valued resource.
“Evolution has a nearly infinite multiplier on its search power and it just happens to invest its search effort in the mathematically optimal most efficient search allocation” link
Sometimes closing your eyes gets you exactly where you want to go. Evolution is blind, in that mutations occur without design. Yet even so, evolution produces the most optimal adaptation for any given environment over time.
“Evolution is an information processing system building vast database of information and synthesizing complex measurements of that information and doing an incredibly powerful search and mining of that information database to discover and refine improvements.” link
Sounds a lot like what some of the Big Boys and others are up to, as well as some of other players.
One of the obvious models that Search can learn from Evolution is consequences.
In nature, adaptations/mutations have consequences. Constant feedback is provided by the environment using signals ranging from prosperity to death.
The adult entertainment industry has been doing this for years via Toplists, TGPs (self sorting based on productivity), and partner accounts (symbiotic relationships).
Google is on the track with the toolbar voting buttons, and others like del.icio.us are even further along.
More accurate/efficient feedback means shorter cycles/generations which means less time to optimization.
Not many people bother to give feedback unless it is automatic, or they see immediate benefit from doing so. Personalization or Customization is terrific incentive for people to give feedback.
Maybe what Search needs is to introduce Death into the equation?