Media 2.0 Strategic Maxims
From Bubblegeneration we get what I am calling the Media 2.0 maxims. 1) Network economies dominate search. 2) Viral economies dominate microcontent/communities. 3) Distributed economies dominate personalization/microchunking. The point is that if you can put all three together, you realize a *huge* scale advantage, because you’re realizing nonlinear returns to scale along all three dimensions.