The Value of Trust
Who wants to own content?
Distribution is not king.
Content is not king.
Conversation is the kingdom.
The war is over and the army that wasn’t even fighting — the army of all of us, the ones who weren’t in charge, the ones without the arms — won. The big guys who owned the big guns still don’t know it. But they lost.
In our media 2.0, web 2.0, post-media, post-scarcity, small-is-the-new-big, open-source, gift-economy world of the empowered and connected individual, the value is no longer in maintaining an exclusive hold on things. The value is no longer in owning content or distribution.
The value is in relationships. The value is in trust.
Information wants to be free while trust wants to be earned. We pay attention to those that we trust. Trust
in network environments
The need for a
cognitive model of trust
The socio-cognitive
model of trust
The beliefs of
trust: what X thinks about Y
The
“Motivation belief” of trust
Yin-yang trust
Internal
and external trust
The sources of
trust
Trust and
irrationality
Degrees of trust
Trust and risk
Trust and
delegation
Trust and control
Trust and
adjustable autonomy
The dynamics of
trust
Trust and
experiences
Trust elicits
trust
Trust
atmosphere
Trust as a three
parties relationship: contracts and authorities
Trust as a
communicative act
Trust as a fuzzy
network
Trust in
contract nets
Trust, security
and technology
Trust and
technical knowledge
Trust and
knowledge management