Jeff Random

Targeting Documents and Terms Through Co-Occurrence Datais a paper written by Dr. Garcia. In which he explains in detail how to choose which keyword in a two term phrase to focus on for SEO.

By way of example the phrase “car insurance” is analyzed, with the end result showing that it is better to target “insurance” as opposed to “car”.

Thus by focusing your efforts on the less competitive term, you can maximize your optimization for the two term keyphrase.