Secure, Memorable & Global
Making your brand Secure, Memorable, and Global sounds like what an IP firm, and or marketing agency should do for you. As domain names = brands more and more it’s also the properties that you would like to have your indentifier (brand and/or URL) have on the internet.
Up until now Zooko‘s Triangle has argued for ‘choose any two’ in the same way that you can generally ‘choose any two’ amongst Good, Fast & Cheap.
Now Marc Steigler suggests a system for making “secure, memorable, and global identifiers to use on the Internet”
The PetName system allows unique, global, and memorable identifiers by using trusted relationships.
The metatheory extrapolates well whether you use the example of preventing paypal phishing, or apply the theory to purchase recommendations.