The Value of Trust
Jeff from BuzzMachine says:
Who wants to own content?
Distribution is not king.
Content is not king.
Conversation is the kingdom.
The war is over and the army that wasn’t even fighting — the army of all of us, the ones who weren’t in charge, the ones without the arms — won. The big guys who owned the big guns still don’t know it. But they lost.
In our media 2.0, web 2.0, post-media, post-scarcity, small-is-the-new-big, open-source, gift-economy world of the empowered and connected individual, the value is no longer in maintaining an exclusive hold on things. The value is no longer in owning content or distribution.
The value is in relationships. The value is in trust.
– Link
We pay attention to those that we trust.
Trust in network environments
The need for a cognitive model of trust
The socio-cognitive model of trust
The beliefs of trust: what X thinks about Y
The “Motivation belief” of trust
Yin-yang trust
Internal and external trust
The sources of trust
Trust and irrationality
Degrees of trust
Trust and risk
Trust and delegation
Trust and control
Trust and adjustable autonomy
The dynamics of trust
Trust and experiences
Trust elicits trust
Trust atmosphere
Trust as a three parties relationship: contracts and authorities
Trust as a communicative act
Trust as a fuzzy network
Trust in contract nets
Trust, security and technology
Trust and technical knowledge
Trust and knowledge management