One of the basic building blocks of optimization is split testing. While the metatheory is the same regardless of what you are testing, this is an example of applied marketing theory. This tool is focused (labeled) on conversions (sales) as the datapoints, but you could just as easily use it for any other kind of [...]

Meta-Theory of Optimization Optimization is the discipline (art/science) which is concerned with finding the maxima and minima of functions, subject to constraints. In Meta-Terms, Optimization does not necessarily mean finding the optimum solution to a problem. Often this is not possible (constraints), and this is where the balance (heuristics) is used to make principally accurate [...]