Media 2.0 Strategic Maxims

From Bubblegeneration we get what I am calling the Media 2.0 maxims.

1) Network economies dominate search.

2) Viral economies dominate microcontent/communities.

3) Distributed economies dominate personalization/microchunking.

The point is that if you can put all three together, you realize a *huge* scale advantage, because you’re realizing nonlinear returns to scale along all three dimensions.

One Response to “Media 2.0 Strategic Maxims”

  1. [...] munities + reconstructor. This could be the missing piece for the Yahoo triple play, a la Media 2.0 Strategic Maxims. via John Battelle’s Searchblog [...]

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