Media 2.0 Strategic Maxims
From Bubblegeneration we get what I am calling the Media 2.0 maxims.
1) Network economies dominate search.
2) Viral economies dominate microcontent/communities.
3) Distributed economies dominate personalization/microchunking.
The point is that if you can put all three together, you realize a *huge* scale advantage, because you’re realizing nonlinear returns to scale along all three dimensions.