During an online conversation I recently came up with the word Brandverb. A brand becomes a brandverb when it becomes commonly used in place of a verb. It used to be that brand managers were always concerned about having their brand fall into the public domain. The travails of Xerox and Kleenex were legendary as [...]
This fantastic video is an deft piece using the long standing adult industry marketing tradition of parody in reverse. In this case it self referentially honors and adds new media production values to adult marketing archetypes. The site itself is a great example of what mainstream can learn from the adult industry. The site uses [...]
Making your brand Secure, Memorable, and Global sounds like what an IP firm, and or marketing agency should do for you. As domain names = brands more and more it’s also the properties that you would like to have your indentifier (brand and/or URL) have on the internet. Up until now Zooko‘s Triangle has argued [...]
TalkDigger is a great tool that lets you search conversations about a specific URL. This is a metasearch that covers Technorati, Google Blog, Bloglines, Feedster, BlogDigger, Icerocket, MSN Search, Google, Yahoo! You can outuput the results as an RSS feed to keep track of your sites and stay involved in the conversation.