Jeff Random

musings and metatheory


Perspective based Value

Linkology

Linkology is the “50 most linked to blogs relate” according to data derived from Technorati. What makes this interesting, is the implied assumption that these are 50 of the most important blogs.

When looked at from an SEO perspective, then the value is relatively obvious. However when looked at from a PR and/or effective reach perspective then suddenly the value plummets. Part of that is audience fragmentation although that would compare well with relevancy in SEO.

Going down the list, you can almost hear the apologist defences for why some of the sites are on the list. However, at the same time, these are the sites dominating Technorati.

If you are selling advertising for one of these sites, then being able to say you are the # most linked blog certainly is a useful way to raise the percieved value in the mind of a semi niave potential advertiser. Of course if you are able to command a certain price for it, then regardless of how well informed a buyer you have established a true market value.

The takeaway? Sometimes by making people think a resources is valuable, it actually becomes valuable. This is even easier to exploit when you have single source metrics.

Published by r8ndom, on April 6th, 2006 at 4:37 am. Filled under: Media 2.0,Media Economics,New Media,Posts,SEO - Search Engine OptimizationNo Comments

Monetizing Communities – Group Forming Networks maximize per user value

Previously I referenced the value of trust.

Idea – The more a network facilitates trust, the easier it is for network users to form groups.

From David Reed re: The Power of Community Building
Group Forming Networks maximize per user value and the dominant value in a typical network tends to shift from one category to another as the scale of the network increases.

reedslaw
If so then: Trust enabling tools not only allow your network to be group forming, but also maximize per user value in your community (Group Forming Network).

Published by r8ndom, on March 14th, 2006 at 9:11 am. Filled under: Media Economics,Metatheory,New Media,Posts,TrustNo Comments

MMO games are formalized reputation economies

Trust + MMORG = Reputation Economy

new reputation economies will pervasively reshape culture as dramatically as the invention of money. Entirely novel kinds of human interaction will spawn new social classes, power structures and lifestyles. Reputation economies will be abstractions of relationships, in the same way that money abstracts material wealth and labor.

>

Published by r8ndom, on December 1st, 2005 at 10:04 pm. Filled under: Media Economics,Metatheory,Posts,TrustNo Comments

Media 2.0 Strategic Maxims

From Bubblegeneration we get what I am calling the Media 2.0 maxims.

1) Network economies dominate search.

2) Viral economies dominate microcontent/communities.

3) Distributed economies dominate personalization/microchunking.

The point is that if you can put all three together, you realize a *huge* scale advantage, because you’re realizing nonlinear returns to scale along all three dimensions.

Published by r8ndom, on October 18th, 2005 at 1:15 am. Filled under: Media 2.0,Media Economics,Metatheory,New Media,Posts1 Comment

New Media Economics Today

“Work It Harder Make It Better Do It Faster, Makes Us stronger” DaftPunk

Looking at revenues & users for Ebay, Yahoo & Google is where new media economics really begins to come into it’s own. This is web 2.0 theory being proven in the market today.

Times of great change mean times of great opportunity.

Web 2.0 is a shift to from tight, hierarchical architectures which realize exponential network FX, to loosely structured architecture which realize combinatorial network FX.

More simply, Web 2.0 is about the shift from network search economies, which realize mild exponential gains – your utility is bounded by the number of things (people, etc) you can find on the network – to network coordination economies, which realize combinatorial gains: your utility is bounded by the number of things (transactions, etc) you can do on the network.

via bubblegeneration - strategy, business models, and innovation

Published by r8ndom, on September 13th, 2005 at 6:21 pm. Filled under: Content,Media 2.0,Media Economics,Metatheory,Posts,SearchNo Comments

Trust is not Trusted Computing


While I have written about The Value of Trust before, trusted computing is entirely different.

This incredible short is both a beautiful example of messaging as well as a good explanation about some of the issues with trusted computing.

watch it now

After watching that, it’s an ideal time to enjoy reading the story
0wnz0red to take your understanding to another level.



Via Boing Boing

Published by r8ndom, on September 10th, 2005 at 1:17 pm. Filled under: Content,Media 2.0,Media Economics,Metatheory,Posts,Trust,VideosNo Comments

Copy Optimized- DVDA & more

Metadata that reconstructs the file via the web – exactly what we need these days. The more granular content gets the better this works.

There needs to be a standard so that it’s completely unambiguous just what one means when one says “Copy Optimized DVD Audio disc”. It’s that clear specification that will make embedded players and perfect peer-to-peer network copies possible. A disc containing such files could be popped into your home stereo DVD player and made to play, copy and share with no more user intervention than hitting a button…

But here’s the key: each file will be named in a way that’s optimized for file sharing, with artist, album, title and track number right in the filename, and with all the right metadata already embedded in the file when the album was mastered at the studio. To share Copy Optimized music you just direct your peer-to-peer filesharing application to your DVD drive so it will share what you’re listening to, have your friends copy the tracks onto their computers’ hard drives, or else burn them copies of the whole DVD.

But wait: there’s more! The DVD disk itself will have a metadata file in its root directory that will specify the contents of the entire disk. My idea is that one could make a bit-for-bit reconstruction of the whole disk just by grabbing this one metadata file and then looking for the tracks on the file sharing networks. This file would be one or two kilobytes of XML that would have each track’s metadata as well as its Secure Hash Algorithm checksum so it can be uniquely identified over the net.

Via Boing Boing

Published by r8ndom, on September 5th, 2005 at 2:27 pm. Filled under: Content,Media 2.0,Media Economics,Metatheory,Personalized Content,PostsNo Comments

From Tastemaker to Collaborative Filter

“DJ’s are like collaborative filters – but the best ones are also sources of novelty. Noise, if you like, – but good noise. Filters that can jump from peak to peak – from things I might like now, to things I will like when my preferences will evolve (or, better yet, that evolve my preferences). Algorithmic solutions don’t do this yet – and probably won’t for a while, because it’s a (really) hard problem. But it’s also a (really) big market gap.” link

You don’t need an algorithmic solution when you can have your users brute force it for you more accurately, and also introduce novelty.

The question becomes where are you going to get a dedicated group of users who are willing to invest their time, efforts and attention into your system?

Untold numbers of music fans & teenagers seems like a good place to start.

“MTV Hits, an MTV offshoot channel in UK, will turn into a fully interactive service, encouraging viewers to choose playlists and influence the on-screen look of the network.

From later this year viewers will initially be invited to create their own home pages on MTV.co.uk, with features including personal blogs, all-time favourite track lists and current favourites.” -link

Published by r8ndom, on September 3rd, 2005 at 12:52 am. Filled under: Content,Media 2.0,Media Economics,Metatheory,Personalized Content,PostsNo Comments

It’s the relationship

Working for AVN in the Adult Entertainment Industry teaches you the value of relationships. The AVN media network spans magazines, tradeshows, and websites. IMHO the following quote applies to all of them:

“The relationship the magazine has with readers — and, more important, that readers have with readers — is at least as valuable as the magazine’s content. That’s a lesson.”

Originally
by Jeff from BuzzMachine
at September 1, 2005, 16:58

Published by r8ndom, on September 1st, 2005 at 2:07 pm. Filled under: Adult Entertainment Industry,Adult Webmaster,Media 2.0,Media Economics,Metatheory,PostsNo Comments

The Value of Trust

Jeff from BuzzMachine says:

Who wants to own content?

Distribution is not king.

Content is not king.

Conversation is the kingdom.

The war is over and the army that wasn’t even fighting — the army of all of us, the ones who weren’t in charge, the ones without the arms — won. The big guys who owned the big guns still don’t know it. But they lost.

In our media 2.0, web 2.0, post-media, post-scarcity, small-is-the-new-big, open-source, gift-economy world of the empowered and connected individual, the value is no longer in maintaining an exclusive hold on things. The value is no longer in owning content or distribution.

The value is in relationships. The value is in trust.

Link

Information wants to be free while trust wants to be earned.
We pay attention to those that we trust.

Trust in network environments
The need for a cognitive model of trust
The socio-cognitive model of trust
The beliefs of trust: what X thinks about Y
The “Motivation belief” of trust
Yin-yang trust
Internal and external trust
The sources of trust
Trust and irrationality
Degrees of trust
Trust and risk
Trust and delegation
Trust and control
Trust and adjustable autonomy
The dynamics of trust
Trust and experiences
Trust elicits trust
Trust atmosphere
Trust as a three parties relationship: contracts and authorities
Trust as a communicative act
Trust as a fuzzy network
Trust in contract nets
Trust, security and technology
Trust and technical knowledge
Trust and knowledge management

Published by r8ndom, on August 24th, 2005 at 11:52 pm. Filled under: Content,Media 2.0,Media Economics,Metatheory,Personalized Content,Posts,Search,Trust3 Comments