Jeff Random

musings and metatheory


Easy Encryption for Gmail, Yahoo & more

free enigma

FreeEnigmafree PGP based encryption for your webmail sounds like just what the doctor ordered in this ‘suppoena everything’ day and age.

It seems like it will finally be easy for you to keep your communications somewhat private. It doesn’t hide who you send to or get mail from, but it encrypts the body of the email with strong encryption.

Now there will be no excuse for not encrypting most if not all behind the scenes business communications. Not because you have anything to hide, but so that you don’t wave a red flag by only encrypting your private communications.

via boingboing

Published by r8ndom, on August 25th, 2006 at 1:04 pm. Filled under: Posts,TrustNo Comments

Google Bot Crawl Visual Animation

Google Bot Crawl Visual Animation

right click and choose zoom in to use timeline control

by drunkmenworkhere

Published by r8ndom, on June 4th, 2006 at 11:45 pm. Filled under: PostsNo Comments

MSN Bot Crawl Visual Animation

right click and choose zoom in to use timeline control


Used in reference to a post about Animated Search Engine Bot Crawl Visualizations by drunkmenworkhere

Published by r8ndom, on June 4th, 2006 at 11:36 pm. Filled under: Posts,SEO - Search Engine Optimization,Search,Search EnginesNo Comments

Animated Search Engine Bot Crawl Visualizations

These Animated Search Engine Bot Crawl Visualizations are the result of a one year experiment on the behaviour of Yahoo, MSN & Google search engine bots.

You can click on the pictures to watch the animated visualizations from drunkmenworkhere.


MSN Bot Visual Animation
MSN Bot Visual Animation



Yahoo Slurp Visual Animation
Yahoo Slurp Visual Animation


Google Bot Visual Animation
Google Bot Visual Animation

Definitely worth further study.

Quick Conclusion – For Google shorter URLs help rankings & comment spam does hurt rankings.

For you SEO types wistful for the days of chasing the green fairy, there is even a graphical visualization of pagerank in their test matrix.

Pagerank Visualization

The paths are similiar to natural forms. That fits with the idea that evolution is efficent search leading leading to winning forms. Perhaps we will find that the closer advanced visualizations resemble natural forms, that the visualization improves and/or the engines become.

Published by r8ndom, on June 4th, 2006 at 10:41 am. Filled under: Metatheory,New Media,Posts,SEO - Search Engine Optimization,Search,Search Engines,VideosNo Comments

Mainstream Crossover Porn Sensibility

This fantastic video

Whos Your Daddy?
is an deft piece using the long standing adult industry marketing tradition of parody in reverse. In this case it self referentially honors and adds new media production values to adult marketing archetypes.

The site itself is a great example of what mainstream can learn from the adult industry. The site uses ‘traditional’ adult internet marketing tools, to produce an innovative mainstream offering.

This includes a warning page with age verification, the equivalent of a Free Hosted Gallery (FHG), sample movie etc. the only thing missing was a join page link.

Whos Your Daddy Gallery
If they were an affiliate program I would send traffic to them.

Perspective based Value

Linkology

Linkology is the “50 most linked to blogs relate” according to data derived from Technorati. What makes this interesting, is the implied assumption that these are 50 of the most important blogs.

When looked at from an SEO perspective, then the value is relatively obvious. However when looked at from a PR and/or effective reach perspective then suddenly the value plummets. Part of that is audience fragmentation although that would compare well with relevancy in SEO.

Going down the list, you can almost hear the apologist defences for why some of the sites are on the list. However, at the same time, these are the sites dominating Technorati.

If you are selling advertising for one of these sites, then being able to say you are the # most linked blog certainly is a useful way to raise the percieved value in the mind of a semi niave potential advertiser. Of course if you are able to command a certain price for it, then regardless of how well informed a buyer you have established a true market value.

The takeaway? Sometimes by making people think a resources is valuable, it actually becomes valuable. This is even easier to exploit when you have single source metrics.

Published by r8ndom, on April 6th, 2006 at 4:37 am. Filled under: Media 2.0,Media Economics,New Media,Posts,SEO - Search Engine OptimizationNo Comments

Monetizing Communities – Group Forming Networks maximize per user value

Previously I referenced the value of trust.

Idea – The more a network facilitates trust, the easier it is for network users to form groups.

From David Reed re: The Power of Community Building
Group Forming Networks maximize per user value and the dominant value in a typical network tends to shift from one category to another as the scale of the network increases.

reedslaw
If so then: Trust enabling tools not only allow your network to be group forming, but also maximize per user value in your community (Group Forming Network).

Published by r8ndom, on March 14th, 2006 at 9:11 am. Filled under: Media Economics,Metatheory,New Media,Posts,TrustNo Comments

Meta-Theory of Optimization

Meta-Theory of Optimization

Optimization is the discipline (art/science) which is concerned with finding the maxima and minima of functions, subject to constraints.

In Meta-Terms, Optimization does not necessarily mean finding the optimum solution to a problem. Often this is not possible (constraints), and this is where the balance (heuristics) is used to make principally accurate judgments factoring in given circumstances. Then these are tested and refined to a degree that is itself part of the Optimization, which grows into a self-referential diminishing curve.

Knowing what questions to ask (your metrics), what tests to run (your data), and what to do with the information (analysis) is the Art of Optimization.

This is a definition in progress. What do you think? Let me know

Published by r8ndom, on February 21st, 2006 at 1:36 pm. Filled under: Metatheory,Optimization,PostsNo Comments

Secure, Memorable & Global

Making your brand Secure, Memorable, and Global sounds like what an IP firm, and or marketing agency should do for you. As domain names = brands more and more it’s also the properties that you would like to have your indentifier (brand and/or URL) have on the internet.

Up until now Zooko‘s Triangle has argued for ‘choose any two’ in the same way that you can generally ‘choose any two’ amongst Good, Fast & Cheap.

Now Marc Steigler suggests a system for making “secure, memorable, and global identifiers to use on the Internet”

PetNames

The PetName system allows unique, global, and memorable identifiers by using trusted relationships.

The metatheory extrapolates well whether you use the example of preventing paypal phishing, or apply the theory to purchase recommendations.

Published by r8ndom, on February 9th, 2006 at 6:44 am. Filled under: Integrated Marketing,Media 2.0,New Media,Posts,Search,TrustNo Comments

Viral Marketing Example

Viral content is content that consumers want to propogate, in essence creating word of mouth marketing (WOMM).

Roundabout is a great example of a viral marketing video for this crossfader.

Published by r8ndom, on February 2nd, 2006 at 10:35 pm. Filled under: Content,Media 2.0,New Media,Posts,Videos1 Comment