Jeff Random

musings and metatheory


From Tastemaker to Collaborative Filter

“DJ’s are like collaborative filters – but the best ones are also sources of novelty. Noise, if you like, – but good noise. Filters that can jump from peak to peak – from things I might like now, to things I will like when my preferences will evolve (or, better yet, that evolve my preferences). Algorithmic solutions don’t do this yet – and probably won’t for a while, because it’s a (really) hard problem. But it’s also a (really) big market gap.” link

You don’t need an algorithmic solution when you can have your users brute force it for you more accurately, and also introduce novelty.

The question becomes where are you going to get a dedicated group of users who are willing to invest their time, efforts and attention into your system?

Untold numbers of music fans & teenagers seems like a good place to start.

“MTV Hits, an MTV offshoot channel in UK, will turn into a fully interactive service, encouraging viewers to choose playlists and influence the on-screen look of the network.

From later this year viewers will initially be invited to create their own home pages on MTV.co.uk, with features including personal blogs, all-time favourite track lists and current favourites.” –link

Published by r8ndom, on September 3rd, 2005 at 12:52 am. Filled under: Content,Media 2.0,Media Economics,Metatheory,Personalized Content,PostsNo Comments

It’s the relationship

Working for AVN in the Adult Entertainment Industry teaches you the value of relationships. The AVN media network spans magazines, tradeshows, and websites. IMHO the following quote applies to all of them:

“The relationship the magazine has with readers — and, more important, that readers have with readers — is at least as valuable as the magazine’s content. That’s a lesson.”

Originally
by Jeff from BuzzMachine
at September 1, 2005, 16:58

Published by r8ndom, on September 1st, 2005 at 2:07 pm. Filled under: Adult Entertainment Industry,Adult Webmaster,Media 2.0,Media Economics,Metatheory,PostsNo Comments

Web as Operating System

Kottke make a great case for the web as the next operating system here

Compared to “standalone” Web apps and desktop apps, applications developed for this hypothetical platform have some powerful advantages. Because they run in a Web browser, these applications are cross platform (assuming that whoever develops such a system develops the local Web server part of it for Windows, OS X, Linux, your mobile phone, etc.), just like Web apps such as Gmail, Basecamp, and Salesforce.com. You don’t need to be on a specific machine with a specific OS…you just need a browser + local Web server to access your favorite data and apps.

It raises one of the major obstacles facing the idea of Web as Operating System – Lameness

One thing that might deter you from writing Web-based applications is the lameness of Web pages as a UI. That is a problem, I admit. There were a few things we would have really liked to add to HTML and HTTP. What matters, though, is that Web pages are just good enough.

With the introduction of ifthen YubNub could be a solution to the “lameness” of web pages as user interface.

Just as using CSS allows separation of the content from the presentation, Yubnub allows separation of the interface from the application.

This allows for the hypothetical “WebOS” to have the advantages without suffering from “lameness”

Published by r8ndom, on August 26th, 2005 at 11:50 pm. Filled under: Media 2.0,Metatheory,Personalized Content,PostsNo Comments

The Value of Trust

Jeff from BuzzMachine says:

Who wants to own content?

Distribution is not king.

Content is not king.

Conversation is the kingdom.

The war is over and the army that wasn’t even fighting — the army of all of us, the ones who weren’t in charge, the ones without the arms — won. The big guys who owned the big guns still don’t know it. But they lost.

In our media 2.0, web 2.0, post-media, post-scarcity, small-is-the-new-big, open-source, gift-economy world of the empowered and connected individual, the value is no longer in maintaining an exclusive hold on things. The value is no longer in owning content or distribution.

The value is in relationships. The value is in trust.

Link

Information wants to be free while trust wants to be earned.
We pay attention to those that we trust.

Trust in network environments
The need for a cognitive model of trust
The socio-cognitive model of trust
The beliefs of trust: what X thinks about Y
The “Motivation belief” of trust
Yin-yang trust
Internal and external trust
The sources of trust
Trust and irrationality
Degrees of trust
Trust and risk
Trust and delegation
Trust and control
Trust and adjustable autonomy
The dynamics of trust
Trust and experiences
Trust elicits trust
Trust atmosphere
Trust as a three parties relationship: contracts and authorities
Trust as a communicative act
Trust as a fuzzy network
Trust in contract nets
Trust, security and technology
Trust and technical knowledge
Trust and knowledge management

Published by r8ndom, on August 24th, 2005 at 11:52 pm. Filled under: Content,Media 2.0,Media Economics,Metatheory,Personalized Content,Posts,Search,Trust3 Comments

Mobile for the last minute

This article reports a study of 1,000 adults carried out by Intel and finds “nearly one in five people admitted to being unreliable about timekeeping because they had the “safety net” of a mobile.Three quarters said mobiles had made them more “flexible” when meeting friends – allowing them to arrange or cancel social gatherings at the last minute.Many said that text messaging and e-mails let them be in contact with more people and “manage” their relationships more easily,while one in five said it had improved their confidence about approaching the opposite sex for dates”.

I’m running late because of my phone

Originally from Smart Mobs at August 19, 2005, 03:55

For a few years now, my social circle has used the expression:

“If you don’t have a phone you aren’t a person”

Without the flexibility that near instant communication brings you need to block out specific times & ensuring nothing changes en route for every meeting. This raises the ‘cost’ of making plans to an unacceptable level.

Published by r8ndom, on August 19th, 2005 at 12:02 pm. Filled under: Metatheory,Mobile,PostsNo Comments

Mobile Music & DRM

Why DRM Will Kill Mobile Music – Now, how this all affects mobile is that there will be a huge tide of MP3 players from a number of different vendors coming into the market, in the form of music-enabled phones. So what’s going to happen when you’ve got all these different phones being billed by carriers as iPod killers or replacements and people come to find out their music won’t play on them, or they can only listen to music that’s been bought from one specific store or service? They’re going to get pissed off, that’s what’s going to happen. They won’t buy music that’s tied to a specific device or has onerous limitations on what they can do with it — which will probably rule out any carrier’s download store from being a success. Regardless of how the record labels see things, people want to own their music, and owning music means being able to do with it what you like, and play it on whatever device you want. This means that vendors that focus on syncing, rather than playing along with carriers’ dowload shop dreams, will be the winners. Few operators understand this, though, and their stranglehold on the retail channel means it’s going to be hard for manufacturers to succeed.”

Sounds like another market opportunity for a paradigm buster – The open platform handset.

Open Mobile

Ship it with the preloaded with emulators for the basic/free phone for all of the major carriers & they become unable to stop it.

Personalized content like ringtones, wallpaper etc become free/easy just like sounds/wallpapers for your PC today. Music unencumbered by DRM is just an upload away.

Users who want music, videos, games & data on their mobile will go where they get the best value. Super users become leading edge volunteer developers. Third party applications & innovations enable leading edge distributed R&D at little cost.

See where I’m going with this?

Published by r8ndom, on August 16th, 2005 at 11:39 pm. Filled under: Metatheory,Mobile1 Comment

The Long Tail & Adult Internet

Understanding of the Long Tail is not required in order to benefit from it. millions of niche markets at the shallow end of the bitstream.” – Chris Anderson is the way the online adult entertainment industry has been evolving before the ideas ever hit mass consciousness.

Long Tail

Paysites have gone from from mega sites, to niche sites, to micro-niches, and even the membership model has been evolving. Many adult webmasters find themselves now functioning as filters using everything from porn blogs to Niche TGPs, review sites even Yahoo groups and the like to generate traffic.

It may not always be apparent right away which of your projects will have the best ROI over the long haul. The Long Tail is very useful as a building block concept for analysis of the market & choosing the best strategies for current conditions. By understanding the concept of the Long Tail, then you have another tool to use in looking at the expected value of your projects.

Published by r8ndom, on August 13th, 2005 at 3:28 pm. Filled under: Adult Entertainment Industry,Media Economics,Metatheory,Posts4 Comments

Search Engine Spammers – The Unsung Heroes?

Do yourself a favor. Close the door, turn on your speakers and devote seven minutes to watching this flash movie .

evolving-personalized-information-construct

When I first came across this about a year ago it blew my mind. It’s a tiny bit dated, but still incredible. Go ahead, watch it now! (then read the rest of this post)

While I think some of the specifics are unlikely (or even silly) the examples of the New Media Economics and business models are brilliant. The personalized content meme is definitely out there.

Today at SEO Blackhat I saw a very interesting question tied to the Googlezon idea.

“Who is really pioneering the computer generated content, the rewording and content scraping technology of the Web?

SEO Black Hats

Search engine spam technology keeps improving, so search engines keep evolving. The best SE spammers are the ones who provide as close to EXACTLY what the search engine is looking for as possible. The best search engine is the one that finds as close to EXACTLY what the user is looking for as possible. Therefore as search engines improve, SE spammers will have to evolve as well to deliver EXACTLY what the user is looking for, transforming them from a hated nuisance to a valued resource.

What Search can learn from Evolution

Evolution has a nearly infinite multiplier on its search power and it just happens to invest its search effort in the mathematically optimal most efficient search allocationlink

Sometimes closing your eyes gets you exactly where you want to go. Evolution is blind, in that mutations occur without design. Yet even so, evolution produces the most optimal adaptation for any given environment over time.

Evolution is an information processing system building vast database of information and synthesizing complex measurements of that information and doing an incredibly powerful search and mining of that information database to discover and refine improvements.” link

Sounds a lot like what some of the Big Boys and others are up to, as well as some of other players.

One of the obvious models that Search can learn from Evolution is consequences.

TGP Case StudyIn nature, adaptations/mutations have consequences. Constant feedback is provided by the environment using signals ranging from prosperity to death.

The adult entertainment industry has been doing this for years via Toplists, TGPs (self sorting based on productivity), and partner accounts (symbiotic relationships).

Google is on the track with the toolbar voting buttons, and others like del.icio.us are even further along.

More accurate/efficient feedback means shorter cycles/generations which means less time to optimization.

Not many people bother to give feedback unless it is automatic, or they see immediate benefit from doing so. Personalization or Customization is terrific incentive for people to give feedback.

Maybe what Search needs is to introduce Death into the equation?

Published by r8ndom, on August 13th, 2005 at 3:28 pm. Filled under: Metatheory,Personalized Content,Posts,Search,Search Engines,SEO - Search Engine OptimizationNo Comments